About
In this second session of our E-Rate series, we'll cover actionable strategies to help you maximize bid wins, including how to effectively manage multiple 470s and engage RUCKUS sales and SEs early in the process. You'll gain insights into positioning RUCKUS as a competitive differentiator by leveraging Wi-Fi 7 technology, the long-term value of RUCKUS products, and effective use of demos and proofs of concept. The event concludes with a live Q&A to address your questions.

Our agenda includes:
Winning the Bid Game
• Best practices in maximizing bid wins
• How to bid effectively on multiple 470s
• Leveraging RUCKUS sales and SEs early

Positioning RUCKUS: Your Differentiator
• Wi-Fi 7: most future-proof choice
• Long-term value (capacity, delayed refresh cycle)
• Using demos & proofs of concept effectively
• Side-by-side comparisons and competitive insights

The Complete RUCKUS Portfolio
• Single-pane-of-glass management
• Seamless onboarding and management
• Success examples (generalized, non-partner-specific)

Customer Success Story
• Case study of a win with RUCKUS
• Key lessons learned

Live Q&A
Presenters
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Dan Kennison
Vice President, Sales RUCKUS
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Kevin Lahm
Consulting Systems Engineer, RUCKUS
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Jiten Gori
Partner Account Manager, RUCKUS
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Matthew Matlack
Territory Account Manager, RUCKUS
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James Kerr, Guest Speaker
Principal, E-Rate Profit Works
Jim Kerr’s technology and marketing experience spans more than 30 years. His skills and capabilities include project management in the area of voice/data communications systems design, selection, and implementation integration, as well as facilities and wiring design, systems integration, and financial analysis.

Mr. Kerr has experience from engagements at facilities encompassing operations, development, acquisition procurement, and strategic planning. He has placed particular emphasis over the last 15 years on the FCC’s E-rate program and the K-12 education vertical. Mr. Kerr has served as an Executive Director for a publicly traded, national consulting firm, specializing in voice and data communications. During his tenure, he consulted on a wide variety of projects in numerous industries.

Currently Jim is a Principal Consultant with KB & Assoc. KB & Assoc. provides E-rate marketing and consulting services as well as access to its E-rate database “Software as a Service” ErateProfitWerks to Service Providers and Manufacturers. His clients were awarded over $185,000,000 in E-Rate applications in 2016.
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